Advertising on How2UK.com
How2UK.com's Chinese site is designed to offer academic and commercial institutions a reliable way of communicating with the Greater-China student market. Our English language version is growing in popularity and is read globally by international students pursuing a British education.
There are three ways organizations can utilise How2UK:
1. (a) Academic institutions can list on our Course Search Database (b) Agents can list on our Agents' Directory.
2. Commercial & Academic organizations can advertise through traditional ad unit placement
3. Organizations can utilise our readership database to contact students in a highly targeted fashion
The benefits of advertising on How2UK.com lie in our innovative content and our geographical location. We are a comprehensive and impartial UK education website made especially for non-British students. We are based in China and our site is available in both English & Chinese. Our readership is both extensive and UK-focused.
About our exposure
How2UK's content, particularly our course database, coupled with our Chinese & English versions, gives us extremely high returns amongst the major, regional search engines: Google, Baidu, Yahoo and MSN. Hundreds of keyword searches see How2UK returned on the first 2 pages of these dominant search engines and for many really "key" keywords we are returned at the top of the first page. Accordingly the majority of our high traffic levels come from search engine referral.
In addition How2UK uses Media Partnerships to further our exposure amongst the regional student community. At present we cooperate with 51ielts.com, GTER.com, Bilingual Time Magazine amongst others to offer our content and our search database to a wider audience.
We also advertise on sites such as Yahoo!, QQ.com, and particularly on university campuses in China.
Why do students use How2UK?
Our most unique feature is our 'Intelligent Search', designed especially to help non-British students. For postgraduate study this means that students can enter both the subject they want to study and also the subject they have studied at undergraduate level - our search will return for them only the courses for which they are qualified. So, for example an English major who wonders if it is possible to study an Economics degree will see only the MSc/MA Economics that are open to gradautes of a non-cognate discipline.
When students search they know that they will be seeing the opportunities at all major UK universities, and yet when a student searches for Economics they will see only Economics degrees. They also know that they will be able to compare the exact details fo every course in a way that is easy for international students to understand and that no other search database allows.
There are many other notable features to our site but we hope that they become self evident to the viewer, suffice to say that the above features are the reason why we built the site and the reason why international students use the site.
How effective is How2UK?
Highly effective we believe. We have tried to make advertising on How2UK as measurable as possible. For academic institutions seeking to list their courses on the Course Search Database we generate reliable 'expressions of interest' by allowing readers to 'Email the Institution', 'Download the Application Form' and request 'Further Information'. This response can be directly measured and if you are not happy with the results you can simply cancel your listing.
Sponsorship opportunities
If your organization is interested in aligning your brand with How2UK's impartial and innovative information please contact us.
How2UK exists to help students plan their study abroad experience. Our content generates tremendously positive 'user perceptions' amongst the highly aspirational body of young, outward-bound Chinese students.
More details
For further information, please contact us at: