MSc Marketing

This programme is designed for graduates wishing to start, or further develop, careers in marketing.


It explores the principles, theoretical concepts and practice of marketing with particular emphasis on contemporary issues and leading edge marketing thinking.

The programme involves six taught modules, including three core modules (Marketing Strategy, Marketing Management and Marketing Research) followed by three specialist modules chosen from a list of electives such as Retail and Services Marketing; International Marketing; Brand Management; Marketing Communications; and Consumer Behaviour.

You also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations include 'live' marketing projects in various industry sectors, investigations of particular areas such as interactive marketing, marketing communications or retail marketing in specified industry contexts, and conceptual projects drawing on existing published sources.

The programme invites guests from industry, academia and professional associations to address participants on a variety of themes. Presenters have included representatives of the UK Chartered Institute of Marketing, the Institute of Public Relations, and the Institute of Direct Marketing, as well as individual experts in the field.

Aspects of the degree are sponsored by the Market Research Society and the Chartered Institute of Marketing. The programme currently has a very active student chapter of the Chartered Institute of Marketing, which receives recognition and funding from the Institute.

Career opportunities
Graduates of this programme have found employment with companies including Ford UK, ICI, BhS, Bass Breweries, Tesco, BT Internet, A C Nielson, McCann Erickson, Land Rover, Cable and Wireless, Kelloggs, HSBC, Black and Decker, AstraZeneca, McVities, and the Marketing Council.

Detailed Entry Requirements
You do not need previous formal education in marketing.

For entrance to our taught programmes we require at least an upper second-class degree or postgraduate diploma from a UK university or equivalent. We also accept professional qualifications such as ACA, ACCA, CIMA, AIB, ACII if they have been obtained by examination.